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Director, Strategic Marketing and Communications, Syracuse University (Syracuse, NY)

The Director of Strategic Marketing and Communications (DSMC) will develop and execute marketing and communication strategies that advance our mission and vision. We seek an innovative and collaborative candidate who will implement organizational efforts around strategic marketing and sub-brand strategy, public awareness, communications planning, and analytics – doing so within the established organizational framework and in partnership with the university’s marketing and communications divisions. Our publication channels currently include websites, social media, digital platforms, print and graphic media, and multimedia.

The DSMC will develop a deep understanding of our services and audiences to create marketing and communications initiatives that disseminate key messages, working collaboratively across the Libraries and in partnership with Syracuse University’s Marketing and Communications Division. They will act as a brand steward and strategic marketing champion for the Libraries, to tell our stories, promote our services, and build on the momentum created by our strategic plan. This professional will lead efforts to communicate our value proposition and elucidate how our people, places, collections and services support the needs of our users, create impactful outcomes, and drive student success and research excellence. The DSMC will be an expert writer comfortable with working across multiple platforms. The position is supported by a Communications Coordinator, a Libraries social media team, and by Syracuse University’s Marketing and Communications Division.


• Master’s degree in relevant field (e.g., communications, journalism, public relations, marketing, or a related field); or an equivalent combination of education and experience

• Minimum five (5) years of professional experience in communications, journalism, or a related field

• Demonstrated experience in developing and implementing strategic communication plans

• Knowledge and experience working with media relations to proactively position the Libraries’ news stories with media outlets

• Experience writing in various formats including social media, press releases, marketing materials and long-form stories

• Experience with communications via social media and the web

• Track record of identifying and generating ideas and turning them into compelling stories.

• Video and/or graphic design experience 
Experience working in libraries and/or higher education is preferred

• Excellent writing, public speaking and editing skills particularly in successful media relations and newspaper writing.

• Excellent interpersonal skills and ability to effectively communicate complex and technical information to a variety of audiences

• Ability to work well independently and as part of a team. Must be an excellent team player and have the ability to work simultaneously with many individuals and departments to accomplish tasks

• Exceptional organizational skills, including attention to detail and an ability to handle multiple projects and deadlines in a fast-paced environment

• Experience with relevant software tools (related to web and social media)

• Demonstrated ability to set objectives and priorities, to effectively articulate and advocate the libraries’ goals and programs, and to link local priorities with university efforts

• Demonstrated ability to gather data, plan, prioritize, synthesize and organize information

• Demonstrated professionalism and accomplishment relevant to the responsibilities of the position
Initiative, flexibility, and the ability to adapt and work creatively in a complex, rapidly changing academic environment

•Proficiency in Microsoft Office, Outlook, Adobe Creative Suite, content management systems for web publishing and other publishing and graphics software programs

For more information, view the job posting here:

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